Instagram is one of the main social networks for making money.
And at first glance, it seems that anyone can monetize their page:
you have gained followers, made a couple of thematic posts,
beautiful photos through presets – and all the advertisers are
yours. But even 5,000 subscribers are not so easy. To get even
small barter offers, you need to go through a difficult path.
For constant earnings, you need a thematic content plan, the
ability to attract new users and maintain the interest of old ones,
tracking statistics and constant communication with the audience.
And after that, you still need to find advertisers. I will tell you
how and where to do it.
First, let’s figure out what attracts the attention of
advertisers.
Audience activity and its loyalty to the blogger
It is with the help of comments that brand representatives often
track how loyal your subscribers are to you.
By the way, if your blog has 10 thousand active subscribers,
this does not mean that only barter projects await you. Recently,
advertisers are increasingly paying attention to microbloggers and
building long-term relationships with them.
Firstly, several projects with such bloggers will cost less than
one post with a millionaire.
Secondly, advertising integration can be of higher quality.
Microinfluencers communicate with subscribers more often, that is
why they are more trustworthy. Conclusion: if you like to interact
with your small audience and they also show activity in the form of
likes, reposts, forwards or comments, feel free to go in search of
an advertiser.
Content
You must have high-quality and interesting content that will
correspond to the values of the brand.
Statistics
Be ready to provide potential advertisers with all the activity
figures: reach, likes, comments, the number of clicks on the tag,
if it is a story. We do not recommend inventing and using Photoshop
– this will only spoil the relationship with the advertiser after
integration. And not even with one. As in any other community,
brand representatives communicate with each other, so if you cheat
once, you will lose the trust of many.
What to do if you have an attractive blog with active
subscribers, but advertisers still do not knock on your direct
message?
Follow your competitors. Choose a few influencers in your topic
with similar activity on the blog and see which brands offer them
advertising. Make a small sample of similar advertisers. But
remember that your content should be relevant in terms of topic and
correspond to the values of the brand. You should not write to
household appliance brands if you are talking about style.
Create content that resonates with the brand which attention you
want to attract and highlight the latter. A new trend among big
influencers is to attract the right advertiser through calls to
integrate in posts and stories.
If you are a beginner blogger and talk about beauty and style,
tag clothing brands or beauty products that you use. You won’t get
paid for it yet, but this will help you establish your expertise
and it will soon attract brands in your field.
Register with special services. Influencer search sites have
long made life easier for advertiser and, of course, for bloggers
themselves.
We have selected the most popular ways to monetize content on
Instagram. If you still have questions, go to our official website link to learn more
about fashion blogging. And in general, don’t be lazy and create
quality content, communicate with your audience and experiment with
formats. Then your blog will bring not only pleasure, but also
money.