Made in Wisconsin: See How Thorogood Boots are Made

The Weinbrenner Shoe Company (known primarily as Thorogood Brand) has been making footwear in Wisconsin since 1892 and in this factory since the 1930s. Their local ABC affiliate recently featured them in their “Made in Wisconsin” special report series, giving us a peek into the inner workings of an all-American shoe factory. You can see employees inspecting the American-sourced leather, cutting the hides, assembling the uppers, attaching the soles, and getting each pair ready to ship out.

WAOW – Special Report: Made in Wisconsin

About Weinbrenner Shoe Company

Iconic American success stories are awesome and the story of Albert Weinbrenner, son of a German immigrant and cobbler, holds true to form. Albert began his apprenticeship at age 13 working for his father. By his early 20s, in his spare time, Albert was designing work boots specifically for the trade jobs his friends had around Milwaukee, Wisconsin. In 1892, at the age of 27, Albert started his own cobbler business with partner Joseph Pfeifer.


Weinbrenner and Pfeifer enjoyed immediate success – becoming well known for their “jobber” boot. Today Weinbrenner Shoe Company is still based in Wisconsin and employs over three hundred people in the local area.

In addition to making sturdy workwear, their 1892 Wisconsin line is beloved in mens casual footwear. We’ve reviewed the Portage CXL Roofers and the Dodgevilles, and found them to be extremely well-made with an American heritage flair.

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